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Hasung is a Professional Precious Metals Casting And Melting Machines Manufacturer since 2019.
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Hasung is a Professional Precious Metals Casting And Melting Machines Manufacturer since 2019.
The international precious metal rolling mill market has experienced frequent fluctuations in recent years, influenced by various factors such as the global economic situation, trade policies, and raw material supply. This article deeply analyzes the reasons and manifestations of fluctuations in the international precious metal rolling mill market, explores the opportunities and challenges faced by the domestic rolling mill industry in this context, and proposes targeted response strategies, aiming to help domestic rolling mill enterprises steadily move forward in the wave of international competition and achieve sustainable development.
1.Analysis of the Reasons for the Fluctuations in the International Precious Metal Rolling Mill Market
(1) The cyclical changes in the global economic situation
The global economic growth shows cyclical fluctuations. When the economy is in a prosperous stage and industrial production expands, the demand for precious metals and their products is strong, which drives a surge in orders in the rolling mill market; On the contrary, during economic downturns, such as the 2008 financial crisis and subsequent impact periods, the manufacturing industry shrank and the demand for precious metal rolling mills declined significantly. Enterprises are cautious in investing in new projects, delaying or reducing their procurement plans for rolling mills, exacerbating market supply and demand imbalances and fluctuations.
(2) Uncertainty in Trade Policy
Trade protectionism is on the rise in various countries, with high tariff barriers. For example, during the China US trade friction, import and export tariffs on precious metal processing products were frequently adjusted. On the one hand, the export of domestic rolling mills is hindered, the overseas market share is squeezed, and the order volume of export-oriented enterprises has sharply decreased; On the other hand, the cost of imported key components has increased due to the impact of tariffs, compressing the profit margins of domestic rolling mill production enterprises, disrupting the pace of production and market layout, and triggering market fluctuations.
(3) Raw material supply and price fluctuations
As the core raw material for rolling mill processing, the supply of precious metals is constrained by factors such as mining and geopolitics. For example, political instability in some major production areas of precious metals has led to reduced or even halted mining operations, resulting in tight global supply and soaring prices. The procurement cost of raw materials for domestic rolling mill enterprises has sharply increased. If the cost cannot be transferred in a timely manner, production and operation will face enormous pressure. Adjusting production plans to control costs will further affect the stability of market supply and cause ripple effects in market fluctuations.
2.Challenges faced by the domestic rolling mill industry
(1) Technological bottlenecks constrain competition in the high-end market
Compared to international advanced rolling mill manufacturers, some domestic enterprises still have gaps in core technology areas such as precision rolling technology, automation control systems, and high-end rolling mill manufacturing processes. When pursuing high-precision and high-performance precious metal rolling products in the international market, domestic technological shortcomings make it difficult to enter high-end orders, and can only compete fiercely in the mid to low end market, with meager profits and susceptibility to low-end market saturation and price wars.
(2) Insufficient international influence of the brand
For a long time, veteran rolling mill enterprises in Europe and America have established a high-end and reliable image globally with profound technological accumulation and a long brand history, firmly controlling international high-end customer resources. Although domestic rolling mill brands have a certain degree of popularity in the domestic market, after going abroad, their brand awareness is low, and it is difficult to establish customer trust. They are often at a disadvantage in international bidding and project cooperation, and need to pay higher marketing costs to expand the market. Brand weakness exacerbates the difficulty of market competition.
(3) Shortcomings in international market adaptability
The international precious metal rolling mill market has diverse demands, with different regions and industries having varying requirements for rolling mill specifications, functions, and timely after-sales maintenance. Some domestic enterprises are accustomed to a relatively unified domestic market model, and do not conduct in-depth research on the diverse demands of the international market. Their product customization capabilities are weak, and their after-sales network layout lags behind, making it difficult for them to quickly respond to sudden demands from overseas customers. This affects customer satisfaction and market reputation, and is not conducive to long-term stable market development.
3.Response strategies for domestic rolling mills
(1) Strengthen the driving force of technological research and development innovation
Increase R&D investment, collaborate with universities and research institutions to establish R&D centers, focus on breakthroughs in cutting-edge technologies for precious metal rolling mills, such as conducting research on nanoscale rolling precision processes and developing intelligent rolling systems, filling domestic technological gaps, gradually moving towards high-end manufacturing, enhancing product added value with technological advantages, and strengthening international market bargaining power.
Establish a technology innovation incentive mechanism, provide generous rewards to R&D teams and technology innovation employees, attract and retain high-end technical talents, create an innovative atmosphere for all employees, accelerate the transformation and application of technological achievements, ensure that enterprise technology updates and iterations keep up with international trends, and meet market demand for high-performance rolling mills.
(2) Shaping the image of internationally renowned brands
Develop an international brand strategy, participate in international industry exhibitions and high-end forums, showcase the latest technological achievements and high-quality products of domestic rolling mills in all aspects, exchange and learn from international peers, and enhance brand exposure; Utilize social media and professional industry media to advertise the brand, tell the story of the Chinese rolling mill brand, spread the brand concept and quality advantages, and attract potential global customers' attention.
Pay attention to product quality control, introduce international advanced quality management system, conduct refined quality testing from raw material procurement to finished product delivery, and build brand reputation with excellent quality; At the same time, actively participate in the formulation of international standards, establish brand authority as a standard leader, and enhance customer recognition and loyalty in the international market.
(3) Enhance international market operation capability
Conduct in-depth international market research, establish offices or research centers in major target markets, closely understand local industrial policies, market demand preferences, and competitive situations, provide accurate basis for product research and marketing strategy formulation, and achieve precise customized product development, such as developing and adapting micro precious metal rolling mills for European electronic industry intensive areas.
Build a global after-sales network, cooperate with local distributors and service providers, establish spare parts warehouses, train professional after-sales teams, ensure response to overseas customer maintenance demands within 24 hours, shorten equipment downtime, enhance customer experience with high-quality after-sales support, consolidate international market cooperation relationships, and lay a solid foundation for continuous market development.
4.Conclusion
The fluctuations in the international precious metal rolling mill market bring both challenges and opportunities. As long as domestic rolling mill enterprises firmly adhere to the path of innovative development, fill in technological gaps, carefully shape their brands, and enhance their international market operation capabilities, they can find the right direction in the turbulent international market, ride the wind and waves, achieve a leap from following and leading, contribute Chinese strength to the development of the global precious metal processing industry, and create a new international development situation for the domestic rolling mill industry.
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Shenzhen Hasung Precious Metals Equipment Technology Co., Ltd. is a mechanical engineering company located in the south of China, in the beautiful and the most fastest economic growing city, Shenzhen. The company is a technological leader in the area of heating and casting equipment for the precious metals and new materials industry.
Our strong knowledge in vacuum casting technology further enables us to serve industrial customers to cast high-alloyed steel, high vacuum required platinum-rhodium alloy, gold and silver, etc.
